Salesforce Certified AI Associate
Validates your understanding of AI fundamentals, ethics, data, and Einstein capabilities within the Salesforce ecosystem.
📊 Exam Domains & Weightings
Ethical Considerations of AI
39%Data for AI
36%AI Fundamentals
17%AI Capabilities in CRM
8%Who is this exam for?
Professionals looking to understand AI fundamentals, ethics, and data in the Salesforce ecosystem. Includes Salesforce administrators, data analysts, developers, product owners and consultants who need to design, evaluate or oversee responsible AI solutions within the CRM platform.
Career Benefits
Validation of AI knowledge applied to CRM Professional differentiation in the Salesforce market Foundation for advanced Salesforce AI certifications Improved ability to integrate responsible models into sales and service workflows Greater customer and stakeholder trust through ethical AI practices
Next Certification
Salesforce Einstein Analytics Specialist: A specialist path focused on advanced analytics within Salesforce. Covers data transformation, dashboarding, Einstein Discovery exploration and using models to generate actionable insights. Recommended for those who want deeper skills in the 'Data for AI' domain and to better prepare and surface data that powers AI models. Salesforce AI Architect: A career path aimed at solution architects and senior technical leads. Emphasizes AI strategy, model governance, trust & safety, integration patterns and end-to-end architecture for production AI in CRM. Recommended for professionals targeting design, oversight, or leadership roles in AI initiatives across Salesforce implementations.
Certification Validity
The certification is valid indefinitely. Annual maintenance modules must be completed on Trailhead to keep the credential current. It is recommended to review Einstein updates and AI best practices every 6-12 months and to allocate 10-20 hours per year for review/practice.